S17 One on One

From pitch to full execution, the goal was to bring a new, updated identity while keeping the heritage of the show. The focus was to keep it the same, but better. Adding a visual advantage by leaning into current trends like memeology and self-aware humor, while still keeping the tone entertaining, friendly, and accessible to a wide audience. The bold use of color was a gamble, but turned out to be very fun and impactful.